For agents curious about REAL BrokerYour REAL Future
Ever wondered what your career could look like at a brokerage that actually invests in you? Bigger splits, passive income, real ownership, and a community that grows together.
Why agents are making the move
Everything REAL Broker Gives Its Agents
REAL was built agent-first. Here's what that actually means for your business and your bank account.
85/15 Commission Split
Keep 85% of every commission from day one. No hidden franchise fees eating into your hard work.
Low Annual Cap
Cap at just $12,000 a year, then keep 100% of your commissions for the rest of your anniversary year.
Revenue Share
REAL reinvests up to 60% of company revenue back into the agents who help grow the brokerage. That income can be yours.
Stock Awards
REAL is publicly traded (NASDAQ: REAX). Earn real equity in the company you're helping build.
Cloud-Based Freedom
No office required. Work from anywhere with REAL's fully cloud-based platform and 24/7 support.
REAL Academy
Hundreds of live trainings, mentorship, and on-demand courses to sharpen your skills every week.
Leo, Your AI Assistant
Ask Leo anything, day or night. It knows your transactions, explains your payouts, and reviews documents, so you spend less time on admin.
Real Signature Included
Send, sign, and store documents with REAL's built-in e-signature. Templates, folders, and search, with no separate subscription.
WealthPlan & Real Wallet
Map your next five years of production, stock, and attraction goals, and get paid through your own REAL Wallet.
You never start from scratch
Training, Community, and Referrals Built In
From your first week you get live classes, a company wide social network, and a referral system that keeps every introduction on record.
Live Agent Success Training
REAL runs live classes every week, starting in your first week. Every session is recorded, so a missed class is just a replay later.
- Marketing: how to build your presence and land your first leads, held live on Mondays.
- Onboarding: your first steps at REAL, the tools you get, and who to ask for what, held live on Wednesdays.
- Transactions: what actually happens between the offer and the closing table, held live on Tuesdays and Thursdays.
Real Academy Tracks
An on-demand library organized into tracks, so you can work on the one skill you need this week.
- Skill Building: the fundamentals of working a lead and writing a clean offer.
- Online and Traditional Marketing: social, email, signage, and farming your neighborhood.
- Personal and Business Development: goal setting, time management, and how a team gets built.
- Sales Accelerator: an intensive crash course on generating sales now and building your personal brand.
Workvivo Community
REAL's virtual community, a company social network built just for agents, state leadership, and brokers.
- Leadership posts updates there first, so you hear news the day it happens.
- Agents share wins, ask questions, and talk through deals that are still open.
- It opens from the reZEN sidebar on desktop, or the app on your phone.
Referrals in reZEN
reZEN keeps every introduction on record, so nothing depends on a handshake and a good memory.
- Log a referral you send out, or one that comes in to you.
- See your incoming and outgoing referral revenue in one place.
- Process the payment when the deal closes, in Florida, Alabama, and across the US.
All of it is included from your first week.
Show me the money
Three Ways You Earn at REAL
Most brokerages pay you once when you close. REAL pays you in three different ways.
Your commissions
With an 85/15 split and a $12K cap, a productive agent keeps thousands more per year than at a traditional brokerage.
Revenue share
Up to 60% of company revenue goes back to the agents who grow REAL. You begin earning it as soon as an agent you sponsor starts closing transactions.
Equity & stock
Hit production milestones, cap, or attract agents and earn stock awards. You're not just an agent. You're an owner.
Already lead a team or brokerage?
Keep Your Model. Keep Your Brand.
REAL lets eligible teams and independent brokerages plug into the platform without giving up who they are.
Private Label
Independent brokerages can keep their established brand while running on REAL's platform and support.
ProTeams
Set splits, caps, and fees per agent, with reporting and reconciliation down to the individual closing file.
Ownership Still Counts
Your people still earn stock awards and revenue share, so the whole team builds wealth, not just the top.
Reduced caps and Private Label depend on production and eligibility.
Is REAL right for you?
Who Thrives at REAL
REAL looks for three things in every agent who joins. If this sounds like you, you'll fit right in.
Integrity at Your Core
You do the right thing for your clients and your colleagues, even when no one is watching.
Industry Excellence
You take your craft seriously and hold yourself to a high standard in every transaction.
A 'Real' Person
Authentic, approachable, and community-minded. The kind of agent people genuinely love working with.
Two minutes, no email needed
Take the Quiz: Is REAL a Fit for You?
Answer four honest questions. Your result just shows you which part of REAL is yours.
What does your ideal workday look like?
See it for yourself
Flip Through the Official REAL Decks
Click through each presentation to see exactly what REAL offers and every way you can earn.
Why Agents Choose REAL
Open full screenWays to Earn Income at REAL
Open full screenWant the full picture? Explore everything REAL offers, or browse more videos & materials in the REAL Agent Attraction library.
Your next step
The Best Ways to Learn More
Four official REAL resources.
See Everything REAL Offers
A video and presentation rich overview of the brokerage, built for agents in Florida, Alabama, or anywhere across the US.
Visit go.joinreal.comRevenue Share Program
REAL invests up to 60% of revenue back into the agents who help grow the brokerage. You start earning revenue share as soon as an agent you sponsor starts closing transactions.
See the three ways you earnMentorship Program for New Agents
Newly licensed and flying solo? REAL offers a Mentorship Program that pairs you with an experienced agent. Florida and Alabama are both included.
Check available statesTraining in Real Academy
Real Academy is REAL's online learning hub. It holds the courses and replays behind marketing, onboarding, and transactions, so you can sit in a live class or catch the recording the same week.
See what the training coversDon't do it alone
Join My Growth Group
When you sign up under me, you get a place to keep the conversation going. We meet regularly to talk strategy, share wins, solve problems, and hold each other accountable to real growth.
- Regular group meetups focused on growing your business
- Direct access to me. Call or email anytime
Ready to talk?
Sign up through my link, then reach out and I'll get you into the group.
Sign Up with REALGrow your network
Learn to Attract Like REAL
Already thinking about building a team someday? REAL teaches it, with a whole Attraction track in Real Academy, from Discover Real to the Attraction Accelerator. These are the courses and guides I used, and I'll walk you through them too.
Get More Information on AttractionREAL's Agent Attraction library holds the videos, guides, and materials for building a team.
Your future self will thank you
The agents who thrive are the ones who bet on themselves. Take the first step today.
Start Your REAL Future